FAQ
Frequently Asked Questions
Everything you need to know about Dealpost and digital signage.
What is digital signage software?
Digital signage software is a platform that lets you remotely manage, schedule, and display content on digital screens. Dealpost is a digital signage software platform that goes beyond basic content management — it includes AI audience analytics, a built-in ad marketplace, proof-of-play verification, and support for 31+ industry verticals in a single unified platform.
What is DOOH advertising and how does it work?
DOOH (Digital Out-of-Home) advertising delivers ads on digital screens in public spaces — billboards, transit shelters, shopping centres, and more. Dealpost's DOOH platform connects screen owners with advertisers through a self-serve marketplace and programmatic integrations (OpenRTB 2.6), enabling real-time bidding, audience-targeted campaigns, and camera-verified proof that ads were actually displayed.
What is proof of play in digital signage?
Proof of play is verified evidence that a specific advertisement was displayed on a screen at a specific date and time. Dealpost's proof-of-play system uses camera-verified snapshots, GPS location stamps, and cryptographic hash chains to produce MRC-ready evidence — giving advertisers auditable proof that their campaigns actually ran and were seen by real people.
What is audience measurement in digital signage?
Audience measurement in digital signage uses computer vision to analyse who is watching a screen — demographics, dwell time, attention levels, and foot traffic. Dealpost runs AI audience measurement on-device (privacy-first, no cloud uploads of video) using models like YOLOv11 and MiVOLO, delivering real-time dashboards that show advertisers exactly who saw their content.
How much does digital signage software cost?
Most digital signage platforms charge $8–20₹550–₹1,350 per screen per month for basic CMS features alone. Dealpost starts at just $9₹750/screen/month and includes CMS, analytics, device management, and one industry vertical. The Growth plan at $14₹1,150/screen/month adds 3 verticals and 12 modules. The Scale plan at $22₹1,800/screen/month unlocks all 47 modules, AI audience analytics, camera-verified proof of play, and the built-in ad marketplace. Enterprise plans with unlimited verticals and programmatic support are custom-priced.
Which digital signage platform supports multiple industries?
Dealpost is the world's first config-driven multi-vertical digital signage platform, supporting 31+ industries from a single codebase. Each vertical — DOOH billboards, retail, QSR, airports, hotels, hospitals, corporate offices, and more — gets its own terminology, workflows, compliance rules, and business model without requiring separate software or custom development.
How is Dealpost different from Broadsign or Yodeck?
Dealpost differs from Broadsign and Yodeck in three fundamental ways. First, Dealpost supports 31+ industry verticals from one platform, while Broadsign focuses primarily on DOOH and Yodeck on basic signage. Second, Dealpost includes built-in AI audience measurement and camera-verified proof of play at no extra cost. Third, Dealpost offers a built-in ad marketplace where screen owners can sell inventory directly to brands — a capability neither Broadsign nor Yodeck provides natively.
Does Dealpost support programmatic DOOH advertising?
Yes. Dealpost includes an OpenRTB 2.6 DOOH-compliant programmatic engine that connects your screens to demand-side platforms like DV360 and The Trade Desk. This means your screen inventory can receive automated, real-time bids from global advertisers — turning every screen into a programmatic revenue source alongside direct-sold campaigns through the marketplace.
Can I manage screens across multiple locations?
Absolutely. Dealpost is built for multi-location management from day one. You can organise screens by venue, city, or region, push content to thousands of screens simultaneously, monitor device health remotely, and view consolidated analytics across your entire network. The platform supports multi-tenant isolation, so franchise operators can give individual locations access to their own screens while maintaining central control.
Does Dealpost work with Samsung Tizen and LG webOS?
Yes. Dealpost has native player apps for Android, Samsung Tizen, and LG webOS, plus Chrome OS support. All players feature offline-first content caching, smart sync with the cloud, kiosk lockdown mode, and remote management. This means you can use commercial-grade Samsung and LG displays without needing a separate media player box.
Is there a digital signage platform with built-in AI audience analytics?
Dealpost is one of the few digital signage platforms with built-in, on-device AI audience analytics. Using computer vision models running directly on the player hardware, Dealpost can detect demographics, dwell time, attention scores, and foot traffic — all processed locally without uploading video to the cloud. This privacy-first approach complies with GDPR, CCPA, and regional data privacy regulationsIndia's DPDP Act while delivering real-time audience insights to your dashboard.
Does Dealpost offer a free trial?
Yes. Dealpost offers a 7-day free trial with no credit card required. You get access to the full platform including CMS, device management, basic analytics, and one industry vertical. This gives you enough time to connect your screens, configure your workflow, and see real results before committing to a paid plan.
How do I set up digital signage for a restaurant?
Setting up Dealpost for a restaurant takes about 10 minutes. Sign up, select the QSR/Restaurant vertical, and connect your screens (Android tablets, TVs, or menu boards). Dealpost auto-configures restaurant-specific features: digital menu boards with daypart scheduling, promotion rotation, queue displays, and kitchen status screens. You can drag-and-drop your menu items, set time-based pricing, and go live the same day.
What hardware do I need for digital signage?
Dealpost works with most commercial digital signage hardware. For basic setups, any Android TV box ($25–60₹2,000–5,000) or Android tablet works. For commercial-grade deployments, Dealpost supports Samsung Tizen smart displays, LG webOS signage displays, and Chrome OS devices natively. For AI audience analytics, you need a USB or IP camera connected to the player device — Dealpost handles camera detection and model loading automatically.
Does Dealpost support local tax and compliance?
Yes. Dealpost supports local tax compliance in every market it operates in. In India, all invoices include proper GST breakdowns (CGST + SGST or IGST). Payments are processed through Razorpay with full tax compliance, including HSN code mapping for ad-tech services.The platform generates tax-compliant invoices with local tax breakdowns (VAT, GST, sales tax) for your region. Payments are processed through Stripe with support for 135+ currencies.
Does digital signage work without internet?
Yes. Dealpost players are built offline-first. Content is cached locally on the device, so your screens keep playing even if the internet drops. When connectivity is restored, the player syncs automatically — downloading new playlists, uploading proof-of-play logs, and reporting device health. Dealpost also supports smart bandwidth management to minimise data usage on cellular connections.
Can I white-label digital signage for my clients?
Yes. Dealpost's Enterprise plan includes white-label options where you can rebrand the vendor portal, player app, and client-facing dashboards with your own logo, colours, and domain. This is ideal for digital signage resellers, system integrators, and managed service providers who want to offer a branded platform to their end clients without building software from scratch.
Does Dealpost comply with data privacy regulations?
Yes. Dealpost is designed with GDPR, CCPA, and regional data protectionIndia's Digital Personal Data Protection (DPDP) Act compliance in mind. All AI audience analytics run on-device — no video is uploaded to the cloud. Audience data is aggregated and anonymised before transmission. The platform includes consent management features, data retention policies, and the ability to exclude specific individuals from detection. No personally identifiable information is stored or transmitted.